Since COVID-19, the digital climate has been changing more rapidly than ever. Platforms and strategies have risen and fell. Things such as keyword stuffing have been put in their grave, and artificial intelligence (AI) has risen from the ashes of what seemed to be an innovation wasteland.
With all of the changes over the last several years, some traditional content has been perceived to have taken the backburner to things such as video and social media. This is simply not the case as organic search is still producing 53% of overall website traffic for key industries.
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