We have all been on the hook of a disappointing article baited with a headline we just could not resist. We have all found ourselves un-shocked, unmoved, and unamused by clickbait pieces shared by our “friends” on Facebook. Clickbait is today’s yellow journalism, relying on sensational headlines to drive traffic to websites usually laden with advertisements. Like a worm on a hook, clickbait content generally fails to yield the return the title promised.

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